NEWS RELEASE: Romance Of Your Life Pendant
FREDERICTON - Romance: it brings joy to the heart; passion to the emotions. It's that overwhelming swell of emotion -that spark of self-awareness-that awakens feelings deep inside. In honour of Valentine's Day, the time of year when romance and passion are celebrated, Aitkens Pewter introduces the Romance of Your Life pendant and brooch. First of the company's 2013 offerings, the pendant and brooch are now available at the Aitkens Pewter stores in Fredericton, Saint John and Halifax, and online at

Crafted with Swarovksi Crystal and the world's finest pewter, the brooch and pendant appeal to the "romantic in all of us," Aitkens Pewter president Martin Aitken said. "After 40 years of designing and crafting pewter products, we've learned the value of incorporating a theme into each of our creations. We want our customers to connect with them emotionally, which is why establishing a "design theme" is so important."

Aitken said "celebrating the joy and passion of your life," is the design theme for both the pendant and the brooch. "When combined with the quality of the pewter and crystal, and the high level of craftsmanship, we believe this theme imbues each of our Valentine's Day offerings with a transcendent quality that inspires an even greater level of trust, respect and openness of spirit in romantic relationships."

Aitkens Pewter commissioned local designer Pierre-Luc Arseneau to come up with the concept. "Pierre-Luc did a wonderful job at the front end," Aitken said. "It means a lot to have access to his level of talent. And, as always, our production team in Fredericton did a fantastic job making the concept a reality. We're all extremely pleased, not only with the way both products turned out, but also with the positive response that we're getting from our customers. It's gratifying to see that people want gifts that have special meaning, gifts that have lasting value.

Aitken said that anyone who buys either the pendant or brooch online or in one of their stores will receive a Hershey's chocolate kiss. "All they have to do is mention to us that it's a Valentine's Day gift, and we'll give them a kiss. We love our customers," he said with a smile. The Romance of Your Life Brooch retails for $35, plus tax while the pendant sells for $29, plus tax.

Since 1972, Aitkens Pewter has been producing some of the finest pewter creations available anywhere. Based in Fredericton, Aitkens Pewter is dedicated, not only to creating quality products, but also, to providing excellent service at its three stores. This dedication to quality and service is why the company's touchmark-the triple A in a circle-has become such a highly respected, and enduring, symbol of craftsmanship.

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