Celebrate Groundhog Week and Valentine’s Day. We Pay the Tax!

Join us in celebrating Groundhog Week and Valentine's Day with a special discount on your Valentine's Day purchases! From February 2 to February 9, during Groundhog Week, we will cover the tax on all online and in-store orders. Additionally, American customers will enjoy a 15% discount.

There’s no minimum purchase required. To redeem the discount, simply use the promotion code sent to you after you place your order during Groundhog Week.

Customers visiting our Fredericton Studio Store (698 McLeod Avenue) who provide their email addresses will receive an exclusive Spring Predictor Coin. Online shoppers will also find a coin included with their order.

Groundhog Day originates in ancient European Candlemas celebrations, which signify the midpoint between the winter solstice and the spring equinox. German settlers brought this tradition to North America, where the groundhog replaced the badger.

The most famous groundhog is Punxsutawney Phil, who predicts the weather each February 2nd in Punxsutawney, Pennsylvania. According to folklore, if Phil sees his shadow, winter will last another six weeks; if he doesn't see it, spring arrives sooner. Other notable groundhogs include Buckeye Chuck from Ohio and Shubenacadie Sam from Nova Scotia.